Art Rancis | Privacy Policy
490
wp-singular,page-template-default,page,page-id-490,wp-theme-stockholm,wp-child-theme-stockholm-child,tribe-no-js,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-3.1,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive
 

Privacy Policy

We take privacy seriously

PRIVACY POLICY

We at MEDIASHIFT Technologies, Inc. (“MST,” “we,” “us,” “our”) know that our users (“you,” “your”) care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our Privacy Policy. By visiting or using the Website or Services in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

 

Who is MEDIASHIFT?

From the days of newspaper only media through radio, television, and now the Internet, the social contract we have all enjoyed is one in which consumers get free or heavily discounted access to media in exchange for viewing product and brand messages from Advertisers. Over the past 20 years, this social contract has been fraying as consumers started objecting to ads that are overly disruptive and irrelevant. MEDIASHIFT is an Internet advertising technology company dedicated to improving consumer experiences while protecting consumer privacy. We work with media companies and advertisers to provide messaging on products and brands that match personal interests. While others have tried this before us, we have developed the technology and business model that allows us to provide useful, non-disruptive messaging while protecting consumer privacy.

 

MEDIASHIFT is committed to protecting consumer privacy and to clearly informing users about the collection and use of information by our services. This privacy policy covers our data services as well as our website: bradyrealtyco.wpengine.com.

 

Overview of our services

We use our proprietary technology to offer advertising solutions to our clients, which includes working with Publishers, Demand Side Platforms and Advertising Agencies to deliver targeted advertising campaigns across our supply partners including Ad exchanges and Publishers. We collect aggregated, non-personally identifiable information regarding the demographics, aggregated location and aggregated behavioral usage of mobile applications and web sites, which may be inferred or have been provided directly to the application or site. This data may be combined with third party data to create aggregate interest segments. Our customers use these segments for displaying advertisements and other content that are intended to reflect interests of the user although the user himself/herself is unknown. We may also use this non-personally identifiable information for other purposes such as to provide market trend research or analytics.

 

Information Collected by MEDIASHIFT
The following information is collected and used by MEDIASHIFT to provide its Services:
Demographic Information, such as:

  • Inferred Age
  • Inferred Income Range
  • Inferred Gender

    •  

    Online Behavioral Information, such as:

    MEDIASHIFT collects information on your online web or mobile browsing activity to determine what types of activities and products you may be interested in and how you interact with certain content and advertisements.
    This information includes:

  • Inferred behavioral data
  • Websites and content viewed
  • Mobile applications used
  • Date and time of visits to a website
  • Search terms used on a website
  • Frequency of visits to a website
  • Engagement with an advertisement

    •  

    Technical Identifiers

  • Cookies
  • Mobile advertising identifiers (Apple IDFA and Google ADID)
  • IP Address
  • Non-personal data inferred from an IP address, such as non-precise geo-location data

    •  

    Use of Information Collected by MEDIASHIFT

    MEDIASHIFT analyzes the information it collects and receives, and organizes it into user groups and audiences, based on factors such as age, gender, geography, interests and online actions. Our clients and partners then use the MEDIASHIFT-created user groups and audiences, along with information about the possible relationships among different browsers and devices, to design and deliver customized advertising campaigns or other relevant content to users on their computers, phones, and other mobile devices. Our clients and partners may also analyze and organize the underlying data to create custom user groups and audiences.

     

    MEDIASHIFT uses the information it collects and receives to:

  • Identify relationships between different browsers and devices
  • Analyze the effectiveness of online advertising campaigns
  • Provide aggregated information about user interests
  • Attribute user interests to browsers and devices
  • Determine the overlap in First Party and Third Party data sets
  • Create pre-packaged audience segments

    •  

    MEDIASHIFT clients use First Party Data with Third Party Data provided by MEDIASHIFT, to:

  • Deliver targeted advertising campaigns to users across devices
  • Serve targeted content to users across devices
  • Improve the effectiveness of online advertising campaigns
  • Create data-driven marketing products, including models

    •  

    At the request of clients, MEDIASHIFT also shares First and Third Party Data with other companies that are responsible for the actual display and targeting of online advertising – including demand side platforms, advertising networks, advertising exchanges, and social media networks.

     

    MEDIASHIFT does not create or share audience segments through its Advertising Products and Services that are classified by the Network Advertising Initiative (“NAI”) as Sensitive Information (as defined in the NAI Code of Conduct).

     

    How we use the information

    We indicate to our customers a consumer’s inclusion within a segment at various times. When a customer anonymously detects that user on their network, application or site, they may be displayed advertisements or relevant content related to the segment(s) in which our services has deemed they are included. Our customers may also use third-party service providers, such as ad servers, acting on behalf of those customers, to display advertising or other content that reflects a consumer’s inclusion in a segment. We do not authorize our customers to resell our segments or any of our data to third parties. Please note that our customers typically have their own data retention policies.

     

    We may share interest data with third-party service providers (e.g., cloud processing and storage) in order for those service providers to perform business functions for us or on our behalf. We may also disclose interest data if we believe that we have a legal obligation to do so. In addition, we may transfer all or some of the data discussed in this policy, in connection with a corporate merger, acquisition, sale of assets, bankruptcy, or other change in corporate status.

     

    What we don’t do with data

  • We don’t collect or use personally identifiable information.
  • We do not create segments related to sensitive interests. Sensitive interests include, but are not limited to, medical conditions, certain financial situations, sexual preferences and products, and use of firearms, drugs or alcohol.
  • We do not intentionally collect data from, and do not tailor any segments to, children under 13 years of age.

    •  

    Data retention

    We retain demographic and interest data and potentially other non-PII information for up to one year. After one year, some of the information we have (e.g., anonymous logs) may be aggregated for statistical purposes and stored indefinitely, and the rest of the information is destroyed.

     

    Opting out of the services

    You may opt out of our collection and use of interest data for targeted advertising (MEDIASHIFT will be adding an Opt-Out link shortly).

     

    Our Corporate Web site; our Marketing Practices

    Our corporate web site at bradyrealtyco.wpengine.com is designed for our clients, which are businesses in the advertising industry. We don’t collect personally identifiable information from users via our web site unless users choose to provide it to us. We may use cookies and pixels on our Web site to help us better understand how our Web site is being used and to help our marketing programs. If you’d like us to update, correct, delete, or deactivate any personally identifiable information that you have provided to us on this website, please send your request to us at privacy@mediashift.com and we will process your request within a reasonable period of time after receipt.

     

    If you have any questions or concerns regarding this privacy policy, please contact privacy@mediashift.com

     

    The policy was last updated November 30, 2017