Arthur B. Rancis

Executive with significant responsibilities

25+ years Executive Experience / Public & Private Corporations / Start-up through $70B in revenues
High Growth & Established Companies / Start-Up Ventures / Turnarounds
Diverse Product and Service Industries

Seasoned sales-oriented executive with experience in highly competitive and diverse industries. 20+ years of successful experience in managing P&Ls at division and corporate levels. Recognized for exceptional ability to motivate teams as well as work closely with Board of Directors, major corporate partners, and financing entities. Extensively traveled, and frequent industry spokesperson and panel member.

Comprehensive, in-depth experience across a wide range of technology products and services. Demonstrated ability for understanding complex business problems and delivering creative and effective solutions. Well developed investor relations / communications skills with a reputation for credibility and integrity.

Management Skills/Knowledge

INPHASE TECHNOLOGIES INCORPORATED

Longmont, Colorado
(Lucent/Bell Labs spin-off utilizing Holographic data storage technology)

CHALLENGE: Launch an entirely new technology platform into the IT market.

Member of business team responsible for taking the products of a 70 person engineering company to market ($120M raise).
Develop entire sales, marketing, call center, ERP, and field service infrastructure in order to meet delivery and production schedule.

Results:

• Implemented a Direct Sales network serving Time Warner, Disney, Fox, NBCU, and Technicolor
• Secured a OEM partner network including Ikekami and DSM
• Originated a Direct VAR network of 30 resellers
• Established a Distribution channel including Avnet, Promark, and Rorke Data
• Recruited a new sales team of directors and managers
• Coordinated the implementation of an ERP system including CRM, finance, BOM, and manufacturing functions
• Supported worldwide network of trade shows including NAB (US), IBC (Europe) and InterBEE (Japan)

BALL AEROSPACE & TECHNOLOGIES CORPORATION

Boulder, Colorado
(Commercial Products Group)

CHALLENGE: Implement a P&L turnaround for this division which included design, engineering, development, manufacturing, sales, distribution, and licensing departments.

Hired to turn around a division of the company which was responsible for the conversion of Aerospace and Defense related
technologies into commercial business opportunities. This 300 person division had not been profitable since its inception and the
Board had decided to eventually sell this business once it was cleaned up and of value to the market. Developed an
operations rationalization plan involving elimination of unprofitable products and customers, and closure of high cost
assembly operations. Scope of responsibility included engineering, manufacturing, finance, and sales/marketing of 4 business units.

Results:

• Instituted P&L management by line of business
• Recruited new management team of directors and managers
• Accelerated process of cost reductions and efficiency improvement during turnaround phase
• Introduced customer orientation and improved relationships with all major customers including: AT&T, Sprint, Voice Stream, Pac Bell, Bell Atlantic, Boeing, Lockheed Martin, Northrop Grumman, Loral, and over 20 major worldwide airlines.
• Completed sale of Ball’s telecommunications unit to ARC Wireless Inc., including seamless transition of sales from top customers such as AT&T
• Completed sale of Ball’s aviation unit to Securaplane Inc., including all certification approvals from major aviation customers such as Boeing.

RACOM SYSTEMS INC.

Denver, Colorado
(Smart card technology & manufacturing)

CHALLENGE: Recruited by Board of Directors to operate the publicly held company, evaluate its ability to obtain additional financing, and make recommendations of how to provide the best ROI to shareholders.

Hired to avoid a financial crisis by generating cash, reducing debt and re-negotiating loans. “Right sized” company and
streamlined operations, kicked off a very aggressive sales/marketing campaign, and began to execute a strategy for a
turnaround and sale of the company.

Results:

• Introduced CINEMACARD entertainment product in Australia via JV with Ausasean Ltd.
• Implemented HEATHCARD hospital inventory control system in multiple Italian hospitals.
• Manufactured and distributed SMARTPARK cashless parking systems to multiple airport parking facilities
  throughout the United States.
• Expanded installations of TRANSMAC public transportation payment systems in Macau, China
• Created new strategic manufacturing relationship with IRIS in Malaysia for components and sub-assemblies.
• Executed new Development and Supply relationship with CP8Transac in France, for European sales and distribution.

Once value and business momentum had been re-established, the Board accepted my recommendation to sell the company to an
entity which already had international distribution in place, and one which was willing to pay a premium for the NASDAQ listing.

• Conducted search for appropriate candidates and prepared the company for sale.
• Corrected NASDAQ listing issues and created market analyst environment favorable to this transaction
• Completed sales transaction of company and its NASDAQ shell to NewState Capital of Korea

SAMSUNG CORPORATION

Ridgefield Park, NJ
(Consumer electronics)

CHALLENGE: Create new product development and sales/service opportunities in North America that would contribute to Samsung Corporate’s goal of becoming a first tier electronics company. Do this by creating a PRODUCT INNOVATION LABORATORY operation composed of multi-nationals, which would lead Samsungs world-wide efforts to create market driven businesses.

Results:

• IImplemented North American product development and planning team composed of marketing, engineering and design professionals from the US and Korea
• Defined and developed 5 new products and partnerships for the company in the application areas of telecom, broadcast, and IT products
• Planning liaison between Samsung US and Samsung Korea.
• Revenue contribution in 1999 of these products exceeded $60M.

SONY CORPORATION

Park Ridge, NJ
(Consumer and Professional electronics)

CHALLENGE: Head up US Business Development, New Product Planning, and Technology Coordination

Results:

• Introduced 3 new products & 6 partnerships (data storage, cable, telco, wireless) into Sony’s business portfolio
• Liaison between Sony US and Sony Japan regarding product planning matters.
• Integrated Information Superhighway strategy into product divisions to achieve cross pollination, inter-business
  unit coordination, and advanced technology implementation.

Challenge: Open the SONY DATA RECORDING TECHNOLOGY LABORATORY for Sony R&D

Results:

• Obtained capitalization, recruited engineering staff, and implemented analytical laboratory facility to expand Sony’s expertise of media and drive compatibility.
• Laboratory results generated $12.8 million of additional business and 3 new corp. partnerships during the first year
• Received Sony Corporate award as GM for this lab’s accomplishment.

CHALLENGE: Head up OEM sales and Marketing. P&L responsibility for $167 million division specializing in commodity/brand management of data recording products.

Results:

• Implemented infrastructure to accommodate 30% revenue growth with a 4% or higher NIBT.
• Introduced 17 new data recording products and line extensions into the US market
• Managed an OEM sales force and high unit volume OEM customers such as: IBM, HP, Exabyte, etc.
• Introduced a new line of optical technology recording products into the US.

MASSTOR SYSTEMS CORP

San Jose, CA
(Information Systems and Data Storage Products)

CHALLENGE: Turn around a 3-year sales slump, retain support staff, promote existing hardware and software products, and explore new markets for current product offerings.

Results:

• Increased sales revenues from $38 million to $55 million during my tenure
• Re-established business relationships with previously lost end-user and OEM customers.
• Entered three new industry markets: Scientific, financial and communications.
• Promoted and re-positioned company image with industry and financial press and analysts.